Wednesday, August 22, 2012

Show, don't tell.

Videography, Video-sharing, and Live Streaming



It probably still comes as a surprise to many that if YouTube were a search engine rather than a video sharing tool it would rank #2 among search engines. It's true. Yet, if you were to strap on a set of headphones and search your favorite video sharing site for clips produced by or featuring your favorite local business, non-profit, government agency, or news source you'd very likely hear...crickets. 
And if we've just described your organization, let's fix that.

Part of good conversation is engaging the senses of your listener so that your story comes alive in vivid detail. One of the best ways to get that done is through video but it's better to show than tell so have a look...

A case in point...
Which is more likely to inspire you to book a flight tour of the Golden Gate, a narrative explaining where you'll go and what you'll see or this?


Of course, we're also living at a time when video can affordably be recorded for posterity, delivered in real time, or both. Got an event that you want to broadcast across the Web? Get in touch with us during the early stages of your event planning. We'll walk you through your Webcast from concept through execution to event analysis. 






No comments:

Post a Comment