The Story of Conversation
Stories are everywhere, told and untold. They're told in personal conversation or through the media, one-to-one, one-to-many, and many-to-many. Often, stories are just waiting to be told. Are you listening to the conversation about your brand? Is your story being heard? Is it still waiting to be told? Have you found your audience? Is your audience ready to listen to what you have to say?
Traditional media was designed to tell stories in one direction with enough force, frequency, and uniformity that few could escape the penetration of its messaging from above. But that approach belongs to another era. Interests, attitudes, lifestyles, demands, and tools for storytelling have evolved irrevocably and now demand responsive people and organizations that listen often,
connect deeply,
learn quickly, and adapt creatively.
Where you'll find it now.
Get in on your conversation.
No comments:
Post a Comment